The Business of Champagne
a delicate balance
$117.92
- Paperback
240 pages
- Release Date
18 May 2017
Summary
The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand – it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.
This is the first book to offer a complete overview of the way in which champagne as a product is organized, ma…
Book Details
| ISBN-13: | 9781138081253 |
|---|---|
| ISBN-10: | 1138081256 |
| Series: | Routledge Studies of Gastronomy, Food and Drink |
| Author: | Steve Charters |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 18 May 2017 |
| Weight: | 453g |
| Dimensions: | 234mm x 156mm |
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About The Author
Steve Charters
Steve Charters is Chair of Champagne Management and Director of the Reims Research Centre for Wine-Place-Value, France, as well as being a Master of Wine.
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