Jobs to Be Done
a roadmap for customer-centered innovation
$34.30
- Paperback
224 pages
- Release Date
29 August 2023
Summary
Jobs to Be Done: A Roadmap for Customer-Focused Innovation
In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?
Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determin…
Book Details
| ISBN-13: | 9781400238767 |
|---|---|
| ISBN-10: | 1400238765 |
| Author: | Stephen Wunker, Jessica Wattman, David Farber |
| Publisher: | HarperCollins Focus |
| Imprint: | Amacom |
| Format: | Paperback |
| Number of Pages: | 224 |
| Release Date: | 29 August 2023 |
| Weight: | 240g |
| Dimensions: | 229mm x 151mm x 20mm |
About The Author
Stephen Wunker
STEPHEN WUNKER worked with Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for Forbes, Harvard Business Review, and The Financial Times. JESSICA WATTMAN is the consultancy’s Director of Social Innovation, and DAVID FARBER is a Manager at the Boston-based firm.
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