AI for Public Relations
a how-to guide for implementation and management
$82.49
- Hardcover
272 pages
- Release Date
23 May 2026
Summary
AI for Public Relations: A Practical Guide to Transforming Your PR Strategy
Learn how to apply AI effectively, ethically, and at scale throughout PR processes and strategies.
AI for Public Relations is a practical guide for mid-career PR managers, communication leads, and agency professionals who want to build credibility, apply proven principles, and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement, …
Book Details
| ISBN-13: | 9781398625051 |
|---|---|
| ISBN-10: | 1398625051 |
| Author: | Stephen Waddington, Ben Verinder |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 272 |
| Release Date: | 23 May 2026 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm |
About The Author
Stephen Waddington
Ben Verinder is founder and managing director of Chalkstream, a reputation research and management agency based near Watford, UK. He is a founder member of the CIPR AI in PR panel and the creator of the first AI and Reputation Leadership course.
Stephen Waddington is a professional advisor at Wadds Inc. and PhD researcher at Leeds Business School. Based in London, UK, he was previously the President of the CIPR and Managing Director at Metia Group. Stephen is a Chartered PR Practitioner, an Honorary Fellow of the CIPR and a Fellow of the PRCA.
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