Signs of Life
why brands matter
$55.99
- Hardcover
192 pages
- Release Date
16 October 2017
Summary
Nietzsche said all of life is a question of taste. And he was right. But nowadays all of life is also a question of branding. A brand is not something concocted by graphic designers and marketing consultants: it is “the intangible aspects of an intangible thing”, as Massimo Vignelli (who re-branded the New York subway) explained. Brand values are the expectations and associations that all successful (and, indeed, unsuccessful) products and services possess. And now they are under threat from…
Book Details
| ISBN-13: | 9781911422105 |
|---|---|
| ISBN-10: | 1911422103 |
| Author: | Stephen Bayley |
| Publisher: | Circa Press |
| Imprint: | Circa Press |
| Format: | Hardcover |
| Number of Pages: | 192 |
| Release Date: | 16 October 2017 |
| Weight: | 540g |
| Dimensions: | 210mm x 160mm |
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About The Author
Stephen Bayley
Stephen Bayley is an author, critic, columnist, consultant, broadcaster, curator and founding director of the influential Design Museum in London. Over the past thirty years his writing has changed the way the world thinks about design. He is the author of Death Drive, one the most talked about books of 2016.
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