How to Steal Fire

Very interesting… Talks a lot about the origins of creativity. – Andrew Marr * Start the Week *

Chief executives have talked for decades about the importance of innovation, which academics define as the implementation of new ideas. But far less attention has been devoted to figuring out how to foster creativity itself.[How to Steal Fire is] a book on one of the most eagerly sought qualities in the business world: creativity. It promises to show readers how to think boldly and spark imaginative thought.

Stephen Bayley (Author)

In the 1970s, Terence Conran plucked Stephen from the obscurity of provincial academe to do his good works. One result was The Boilerhouse Project, promoting design in London’s V&A, which became the most successful gallery of the eighties. Another result was the influential Design Museum. Stephen has since become one of the world’s best-known commentators on design and popular culture.

Roger Mavity (Author)

Roger first learnt about creativity as a director of the admired French Gold Abbott advertising agency, before founding his own ad agency, Mavity Gilmore Jaume, whose clients included Honda cars, Trans World Airways and Burberry. He was then CEO of Sir Terence Conran’s group of design-led businesses for several years, before starting a new career as a writer and photographer. His books include the global bestseller Life’s a Pitch, also co-authored with Stephen Bayley, and his photography has been exhibited in London, Paris, Brussels and Amsterdam.

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