Market and User Research Operations
operationalize customer research for scale and impact
$152.88
- Hardcover
280 pages
- Release Date
3 August 2025
Summary
Supercharge Insights: A Practical Guide to Market and User Research Operations
Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-quality customer insights by reducing the administrative toll on research departments, freeing up resource to deliver more value.
With customers demanding more personalization of experiences, fully understanding the consumer and their experience of your brand or pro…
Book Details
| ISBN-13: | 9781398620520 |
|---|---|
| ISBN-10: | 1398620521 |
| Author: | Stephanie Marsh |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 280 |
| Release Date: | 3 August 2025 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm |
You Can Find This Book In
About The Author
Stephanie Marsh
Stephanie Marsh (she/they) is a leading UX research professional, currently UX Research Operations Lead at Springer Nature based in London, UK. They are the former Head of User Research and Analysis for the UK Government Digital Service and former Head of Digital Strategy for the UK Ministry of Defence. She was previously a consultant at Bunnyfoot, a leading UX consultancy in the UK. They have contributed chapters to a range of peer-reviewed texts in related fields and has delivered talks on UX Research, Research Operations and UX strategies at a range of conferences and industry events.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.