Marketing Effectiveness
applying marketing science for brand growth
$180.95
- Hardcover
264 pages
- Release Date
3 August 2025
Summary
Unlock Growth: The Marketer’s Guide to Effectiveness
In recent years, with tightening budgets, an explosion of data points, and advancements in analytical methods, marketers are now more than ever expected to deliver quantifiable results. This is where marketing effectiveness comes in.
Contrary to popular belief, marketing effectiveness is not just about measuring ROI. The lens of effectiveness must be applied to all marketing mix elements, from strategy to …
Book Details
| ISBN-13: | 9781398621060 |
|---|---|
| ISBN-10: | 1398621064 |
| Author: | Sorin Patilinet, Jane Wakely |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 264 |
| Release Date: | 3 August 2025 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm |
About The Author
Sorin Patilinet
Sorin Patilinet is the Senior Director of Marketing Effectiveness at Mars based in Brussels, Belgium. His initiatives such as the innovative AVI and ACE effectiveness measurement systems have earned industry recognition from prestigious organizations including WARC, ANA and WFA. As a keynote speaker at renowned industry events including Cannes, WFA, ANA, Mad//fest, Festival of Marketing, Possible, and ARF, and as a regular guest lecturer at Wharton Business School and other universities in Europe, he plays a crucial role in shaping the future of marketing and inspiring the next generation of marketers.
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