Legends and Soles

“Legends and Soles is a riveting narrative that describes first-hand Vaccaro’s remarkable, quintissentially American journey from a self-described “motormouthed extrovert and disruptor who managed to underachieve academically” to one of the most influential sports marketers of all time, not to mention the person who is arguably most responsible for forcing the NCAA to usher in a new era of revenue sharing and athlete compensation.” – Seth Davis, Hoops HQ

“Sonny’s had a lot of different lives in this business - he signed Michael, he signed Kobe, nearly signed LeBron, but what he did with Ed O’Bannon and taking on the NCAA is really his legacy because he paved the way to help players get paid. He helped usher in name, image and likeness - not without a fight.” – Dan Patrick, The Dan Patrick Show

“Maybe the most remarkable thing about Sonny Vaccaro is that after thousands of interviews, a documentary and a feature film about his one-of-a-kind basketball life and decades worth of news stories that connect him to some of the biggest milestones in American sports, he still has plenty of new stories to tell.” – Dan Wolken, USA Today

Sonny Vaccaro’s visionary innovations continue to influence modern sports marketing. He is widely known for the signing of college coaches and later both Michael Jordan and Kobe Bryant. Vaccaro has had an unmistakable impact on sports and the cause of athletes’ rights and empowerment at every level. He continues to be a voice in contemporary college sports issues from his home in California.

Armen Keteyian is an eleven-time Emmy Award-winning journalist and the author or coauthor of six New York Times bestsellers, including The System and Tiger Woods. He lives in Connecticut.