Expertly provides business and public relations students with all the tools to run a public relations operation from the ground up
Paperback
PRODUCT INFORMATION
Summary
Expertly provides business and public relations students with all the tools to run a public relations operation from the ground up
Description
Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in today's job market.Features Gives students the business know-how they need in order to succeed in public relations Directly applies current, foundational research to the day-to-day management concerns of public relationsoperations, allowing students to connect theory to practice in a demanding environment Balances coverage of both agency and corporate (for-profit, non-profit, non-governmental, and governmental organizations) public relations operations "Executive Viewpoints"-first-person testimonials from actual PR executives-bring concepts, methods, and tools to life for readers as they realize how senior managers work and why Rich pedagogyin each chapter assists students in their reading A Companion Website offers resources for students and instructors, and an Instructor's Manual is available to adopters (please see the preface for details)
Critic Reviews
“"The go-to guide on how to manage the important function of public relations."--Sandra Duh”
é, Southern Methodist University"This text provides more content on business related strategies than other PR texts. The writing is clear and well edited, and is accessible to readers with limited business knowledge."--Jeffrey Brand, University of Northern Iowa
About the Author
Peter Smudde is Associate Professor and Coordinator of the Public Relations Program at Illinois State University. He has been widely recognized for his work, including winning awards from the Public Relations Society of America, the International Association for Business Communication, and the Society for Technical Communication. His previous books include Power and Public Relations and Inspiring Cooperation and CelebratingOrganizations: Genres, Message Design, and Strategy in Public Relations.
Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in today's job market. Features Gives students the business know-how they need in order to succeed in public relations Directly applies current, foundational research to the day-to-day management concerns of public relations operations, allowing students to connect theory to practice in a demanding environment Balances coverage of both agency and corporate (for-profit, non-profit, non-governmental, and governmental organizations) public relations operations "Executive Viewpoints"-first-person testimonials from actual PR executives-bring concepts, methods, and tools to life for readers as they realize how senior managers work and why Rich pedagogy in each chapter assists students in their reading A Companion Website offers resources for students and instructors, and an Instructor's Manual is available to adopters (please see the preface for details)
Product Details
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.
Browse by category
- Books » Non-Fiction » Business & Management » Sales & Marketing » Public Relations
- Books
- Books » Non-Fiction
- Books » Non-Fiction » Business & Management
- Books » Non-Fiction » Business & Management » Sales & Marketing
- Books » Non-Fiction » Politics & Social Sciences » Social Sciences » Communication & Media Studies
- Books » Non-Fiction » Politics & Social Sciences
- Books » Non-Fiction » Politics & Social Sciences » Social Sciences
- Books » Non-Fiction » Reference » Words, Language & Grammar » Communication
- Books » Non-Fiction » Reference
- Books » Non-Fiction » Reference » Words, Language & Grammar
