100 Ideas That Changed Advertising
$74.49
- Paperback
216 pages
- Release Date
5 January 2015
Summary
100 Ideas That Revolutionized Advertising
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry.
Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind the…
Book Details
| ISBN-13: | 9781780672342 |
|---|---|
| ISBN-10: | 1780672349 |
| Series: | 100 Ideas |
| Author: | Simon Veksner |
| Publisher: | Laurence King |
| Imprint: | Laurence King Publishing |
| Format: | Paperback |
| Number of Pages: | 216 |
| Release Date: | 5 January 2015 |
| Weight: | 907g |
| Dimensions: | 15mm x 213mm x 267mm |
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About The Author
Simon Veksner
Simon Veksner is Creative Director at DDB Sydney. Prior to that he worked as a copywriter at Bartle Bogle Hegarty in London, where he produced campaigns for some of the agency’s most iconic brands including Levi’s, Audi and Barnardo’s. Previously he spent seven years at DDB London, where his work included a Cannes Grand Prix-winning ad for Volkswagen. He has won over 50 industry awards in his 16 years as a Creative, and is a frequent D&AD juror. Prior to entering advertising he worked as a journalist, for publications including The Independent, The Guardian and The Sunday Times.
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