Speechwriting
the expert guide
$57.10
- Paperback
240 pages
- Release Date
1 October 2010
Summary
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, soundbites, media ma…
Book Details
| ISBN-13: | 9780709089179 |
|---|---|
| ISBN-10: | 0709089171 |
| Author: | Simon S. Lancaster |
| Publisher: | The Crowood Press Ltd |
| Imprint: | Robert Hale Ltd |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 1 October 2010 |
| Weight: | 278g |
| Dimensions: | 216mm x 142mm |
| Series: | Hale Expert Guides |
You Can Find This Book In
About The Author
Simon S. Lancaster
Simon Lancaster is one of the world’s top speechwriters. He first became a speechwriter in the late 1990s, working for members of Tony Blair’s Cabinet. Today, he writes speeches for the CEOs of some of the biggest companies in the world, including Unilever, HSBC and Intercontinental Hotels. Simon is a visiting lecturer at Henley Business School, Cass Business School and Cambridge University. He writes regular columns for Total Politics and The Guardian, as well as providing expert commentary for the BBC and Sky News. His award-winning workshops in the ‘Language of Leadership’ have been run to great acclaim across the world.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.