Digital Marketing Strategy

“Kingsnorth’s expertise shines through in his ability to demystify complex topics and present them in a clear, accessible framework. The inclusion of the latest trends and technologies ensures that readers are equipped with the most current knowledge to navigate the ever-evolving digital landscape. I wholeheartedly recommend this book to anyone serious about mastering digital marketing. It is a must-read for students who are embarking on their careers and an invaluable reference for seasoned professionals who want to stay at the forefront of the industry.” * Eamonn O’Raghallaigh, Teaching Fellow in Digital Marketing & AI, Trinity Business School, Dublin *“With this fourth edition, Simon Kingsnorth captures the latest trends around AI and the changing marketing landscape perfectly whilst retaining the core strategic approach that this book is so well regarded for.” * Simon Schneiders, Founder & CEO, Blue Array SEO *“Digital Marketing Strategy by Simon Kingsnorth captures the next wave of digital marketing with clarity and insight. Reviewing the impact of AI, automation and Web3 this book provides detailed and practical direction in a fast-changing digital landscape. The addition of prompts, key takeaways and tailored further reading makes it invaluable for both teaching and practice.” * Hannah Edyvean, Senior Lecturer, Leeds Beckett University *

Simon Kingsnorth is a marketing expert with over 25 years’ industry experience. Based in Reading, UK, he has held senior marketing roles at leading brands, is CEO of the global marketing agency SK and is a regular keynote speaker and contributor to industry publications. He is the author of The Digital Marketing Handbook and Marketing in Web 3.0 also published by Kogan Page.