Be Careful What You Wish For

If you are a football fan and have not read this book, you are missing out – John Inverdale
We all love the idea of owning our boyhood club but [Jordan’s] memoir strips away the romance in a frequently hilarious, often alarming account * The Times *
No punches pulled * Independent *
A frank and brutal insight into why football and business don’t mix – Theo Paphitis
I couldn’t help laughing… He can’t half tell a story * Evening Standard *
Brash, flash and full of bottle-blond ambition – Simon Redfern * Independent on Sunday *
One hell of a read * Sport Magazine *
Bad luck and bad decisions make for a page-turning read * Shortlist magazine *
Ripe with detail and wincingly beliveable * Sunday Telegraph *
An important document to have arrived in the world of football – Danny Kelly * Observer *

Croydon-born Simon Jordan made millions in his twenties selling mobile phones. In 2000 he bought Crystal Palace Football Club, which he’d supported since childhood. Aged 31 he became the youngest Chairman in history. Ten years later, after ups, downs, and a huge amount of money spent, Jordan quit the club after being forced into administration for reasons beyond his control. During his ten-year tenure he was never afraid to speak out. He wrote a widely-followed series of columns for the Observer, which commented forthrightly on the game today.

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