International Business

Develop a thorough understanding of the shifting complexities of global business environment.

International Business,9th Edition, by Collinson, Narula, Qamar and Rugman connects multidisciplinary approaches, key theories, methodological tools and analytical frameworks, data and real-world case studies to reflect the changing realities of managing multinational businesses in today’s world.

The new edition offers a strong focus on socially responsible business strategies of multinational firms, including practical ways to combine profitability with wider accountability for contributing to inclusivity and sustainability. It covers new and updated case studies, including impact of sanctions on Russia during the Ukraine war, US-China trade war, Uber's global expansion, Zara's sustainability strategy, and Netflix in Mexico.

Simon Collinson is a Chaired Professor at Zhejiang University, China. Prior to this he was the Founding Director of the City-Region Economic Development Institute (City-REDI and WMREDI) and Professor of International Business and Innovation at the University of Birmingham, UK.

Rajneesh Narula is the John H. Dunning Chair of International Business Regulation at the Henley Business School, University of Reading, UK.

Amir Qamar is a Lecturer (Assistant Professor) in Strategic Management at Birmingham Business School, University of Birmingham, UK.

Alan M. Rugman was the founding author of this textbook and Professor of International Business at the Henley Business School, University of Reading, UK. This book serves as a reminder of his contribution to the IB field.

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