The Art Of Choosing
The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them
$39.22
- Paperback
352 pages
- Release Date
31 May 2011
Summary
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose?
Her award-winning research reveals that the answers are surprising and profound. In our world of…
Book Details
| ISBN-13: | 9780349121420 |
|---|---|
| ISBN-10: | 0349121427 |
| Author: | Sheena Iyengar |
| Publisher: | Little, Brown Book Group |
| Imprint: | Abacus |
| Format: | Paperback |
| Number of Pages: | 352 |
| Release Date: | 31 May 2011 |
| Weight: | 246g |
| Dimensions: | 197mm x 129mm x 23mm |
| Series: | Abacus |
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Critics Review
** ‘Sheena Iyengar’s work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to - Atul Gawande, author of BETTER and COMPLICATIONS
** ‘No one asks better questions, or comes up with more intriguing answers - Malcolm Gladwell, author of THE TIPPING POINT** ‘Sheena Iyengar’s work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to - Atul Gawande, author of BETTER and COMPLICATIONS** ‘No one asks better questions, or comes up with more intriguing answers - Malcolm Gladwell, author of THE TIPPING POINTAbout The Author
Sheena Iyengar
Sheena Iyengar is a professor at Columbia University in New York. Her work has been drawn on by figures such as Malcolm Gladwell.
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