The Ultimate Competitive Advantage
Why Your People Make All the Difference and the 6 Practices You Need to Engage Them
- Paperback
224 pages
- Release Date
26 March 2019
Summary
“People are our most important asset.” Every company pays lip service to this platitude, but how many companies really embrace it?
People are what sustain—or ruin—your brand. If your people are not excited about the company, indifferent, or even alienated from it, your competitive advantage will disappear.
In The Ultimate Competitive Advantage, FranklinCovey experts Shawn D. Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap into their companies’ mo…
Book Details
| ISBN-13: | 9781948836142 |
|---|---|
| ISBN-10: | 1948836149 |
| Author: | Shawn D. Moon, Sue Dathe-Douglass, Sean Covey |
| Publisher: | BenBella Books |
| Imprint: | BenBella Books |
| Format: | Paperback |
| Number of Pages: | 224 |
| Release Date: | 26 March 2019 |
| Weight: | 249g |
| Dimensions: | 229mm x 152mm |
What They're Saying
Critics Review
“”“A must-read for leaders who recognize culture and people are complementary and needed to sustain your company’s competitive advantage. Shawn D. Moon and Sue Dathe-Douglass outline the process/operating system needed to sustain engagement and success.”” —Michael Fung, Former CFO, Walmart U.S. ”“A powerful framework for creating a culture of great performance.”” —Joel Peterson, Chairman, JetBlue ”“You already have a culture, but is it helping or hindering your success? In The Ultimate Competitive Advantage, Shawn D. Moon and Sue Dathe-Douglass provide the roadmap for sustaining superior performance by engaging your greatest asset—your people.”” —Kay Stepp, Former President, Portland General Electric“
About The Author
Shawn D. Moon
Shawn D. Moon is the Executive Vice President of Global Sales and Delivery for FranklinCovey Corp., where he is responsible for the Company’s U.S. and International direct offices, the Sales Performance Practice, the Execution and Speed of Trust Practices. Shawn has more than two and a half decades of experience in leadership and management, sales and marketing, program development, and consulting services.
Sue Dathe-Douglass serves as Global Vice President of Leadership, Sales and Delivery Effectiveness at FranklinCovey. Drawing on more than 30 years of organizational and leadership experience, Sue is a catalyst for high performance and engagement at all levels of the organization. Sue joined FranklinCovey in 1996 as a Leadership Delivery Consultant responsible for designing, developing, and delivering customized leadership engagement solutions that met the unique needs of her many clients.
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