Black Internet Effect

“Shavone’s personal story about breaking into tech is equal parts accessible and inspiring. We need more relatable role models for young people from diverse backgrounds in the technology space. Shavone shows our future generations not just how to get a foot in the door, but how to thrive when there. I highly recommend this for any young person with big dreams of innovating in tech!” —Kimberly Bryant, founder and CEO of Black Girls CODE“Black Internet Effect is the book we all need now. With refreshing empathy, curiosity, and grace, Shavone Charles encourages everyone—but especially women of color—to settle for nothing less than we all deserve. Shavone’s authenticity and humor make for an inspiring read, and I encourage readers to learn and laugh as they experience this Pocket Change Collective book.” —Melonie D. Parker, Chief Diversity Officer, Google“This frank, spirited guide spotlights a thoughtful leader who embraces social responsibility.” — KirkusThis latest entry in the Pocket Change Collective series comes from a young African Americanwoman who was the youngest and first-ever Black woman hired onto Instagram’s marketing andcommunications team. She then moved to TikTok for a newly created role as the company’s first-ever head of Diversity & Inclusion Communications. As a teen, Charles never seriouslyconsidered a career in tech. She liked technology and was into gaming and coding but was alsoaware of the dismal statistics concerning the few women in Silicon Valley, let alone the tinypercentage of people of color. Still, she applied for a Google BOLD internship, was accepted,and excelled. As her career took off, Charles quickly realized she was most effective when sherepresented herself—her Blackest, most authentic self—and she urges readers to do the same.She stresses that young users should become active participants in building safe and inclusiveplatforms where individual voices, especially voices from marginalized communities, can beheard and recognized. Teens will appreciate the straight talk and unique insights.— Kathleen McBroom, Booklist Reviews

Shavone Charles (she/her), known mononymously as SHAVONE, is a musician, entrepreneur, activist, and technology executive. Having worked at some of the biggest names in the tech world—Instagram, Twitter, and Google to name a few—Charles uses her work and her platforms, Magic in Her Melanin and Future Of Creatives, to amplify the stories of women of color and make space in a world that so often tries to silence them.

Ashley Lukashevsky (she/they) is an illustrator and visual artist born and raised in Honolulu, Hawaii, currently based in Los Angeles. Ashley uses illustration and art as tools to strengthen social movements against systemic racism, sexism, and anti-immigrant policy. She aims to tear down these systems of oppression through first envisioning and drawing a world without them. Ashley is also the illustrator of the best-selling Antiracist Baby, by Ibram X. Kendi.

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