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Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012

by Seth Godin

  • Hardcover
    $73.20
ISBN: 9781591846093
ANNOTATION:
This browsable hardcover collects the very best of the past six years of Godin's acclaimed blog. It's a follow-up to his previous collection, "Small is the New Big" and is designed for dipping into again and again.
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OTHER FORMATS:
  • Hardcover
    $73.20
ISBN: 9781591846093
ANNOTATION:
This browsable hardcover collects the very best of the past six years of Godin's acclaimed blog. It's a follow-up to his previous collection, "Small is the New Big" and is designed for dipping into again and again.

Annotation

This browsable hardcover collects the very best of the past six years of Godin's acclaimed blog. It's a follow-up to his previous collection, "Small is the New Big" and is designed for dipping into again and again.

Publisher Description

Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, innovation, creativity, and more. Much of his writing is inspirational and some is incendiary.

Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include- A marketing lesson from the Apocalypse No, everything is not going to be okay Organized bravery Choose your customers, choose your future Paying attention to the attention economy Bandits and philanthropists Godin writesto get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us. Made for dipping into again and again, Whatcha Gonna Do with That Duck? Is a classic for fans both old and new.

Author Biography

Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year.

Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year

Product Details

Author
Seth Godin
Short Title
WHATCHA GONNA DO W/THAT DUCK
Publisher
Portfolio
Language
English
ISBN-10
1591846099
ISBN-13
9781591846093
Media
Book
Format
Hardcover
Residence
Irvington, NY, US
Year
2012
Publication Date
2012-12-27
Series
Portfolio
Pages
608
Country of Publication
United Kingdom
Subtitle
And Other Provocations, 2006-2012
Audience
General/Trade