We Are All Weird
the rise of tribes and the end of normal
$28.93
- Paperback
112 pages
- Release Date
30 November 2015
Summary
Embrace the Weird: A Guide to Marketing the Individual
For generations, marketers, industrialists, and politicians have tried to limit consumer choice by dictating what people should buy, use, and want.
In We Are All Weird, Seth Godin challenges conformity and argues that marketers must offer people more choices and cater to their unique interests, empowering them to operate in ways that reflect their own values. By enabling choice, we allow people to survive and thrive.
Book Details
| ISBN-13: | 9780241209011 |
|---|---|
| ISBN-10: | 0241209013 |
| Author: | Seth Godin |
| Publisher: | Penguin Books Ltd |
| Imprint: | Penguin Books Ltd |
| Format: | Paperback |
| Number of Pages: | 112 |
| Release Date: | 30 November 2015 |
| Weight: | 79g |
| Dimensions: | 180mm x 130mm x 10mm |
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About The Author
Seth Godin
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne.
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