We Are All Weird
The Rise of Tribes and the End of Normal
- Paperback
112 pages
- Release Date
1 December 2015
Summary
Seth Godin’s cult classic on celebrating (and marketing to) the individual, repackaged and relaunched.
For generations, marketers, industrialists, and politicians have tried to limit the consumer’s choice by telling them what they should buy, use, and want.
In We Are All Weird, Seth Godin throws conformity’s rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their ow…
Book Details
| ISBN-13: | 9780241209011 |
|---|---|
| ISBN-10: | 0241209013 |
| Author: | Seth Godin |
| Publisher: | Penguin Books Ltd |
| Imprint: | Penguin Books Ltd |
| Format: | Paperback |
| Number of Pages: | 112 |
| Release Date: | 1 December 2015 |
| Weight: | 79g |
| Dimensions: | 180mm x 130mm x 10mm |
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About The Author
Seth Godin
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne.
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