This Is Strategy

“We are striving for big things, but how we get there is always a question, and what (or) where our vision is cast, and how these things play out … This book is fantastic.” – Jeff Sanders * The 5am Miracle Podcast *“This book is incredible … I’m blown away. It definitely gets you thinking so differently in regards to the system that we’re in and the process that we just keep repeating, and the fears that are holding us back.” – Heather Monahan * Creating Confidence Podcast *“I love it. I love the format. I love the diversification of content. I read the entire thing in a single day. Such an easy read … One of the things I love about it is the short, digestible chapters.” – Ben Carlson * Animal Spirits Podcast *”[Seth Godin has] had a profound impact on my career, including the idea around smallest viable market versus total addressable market.” – Scott Miller * On Leadership podcast *“Seth Godin provides a masterclass in understanding systems and creating strategies that matter.” – Scott Clary * Success Story Podcast *“The book is this is designed for individuals in their lives, people in their business lives or their professional lives, and also in their personal lives as well.” – Peter High * Metis Strategy *“Seth shares insights on the evolution of digital marketing, his prolific content creation, and strategies for becoming a thought leader in your industry.” – Guy Kawasaki, bestselling author of Think Remarkable: 9 Paths to Transform Your Life and Make a Difference“A particularly keen angle to spot problems and offer solutions to those who seek them. If you’ve ever wondered whether or not you’ve got the right strategy, you’re in luck. This is the place to find out.” – Bryan Elliott * Inc. Magazine *“His intense drill-down on ways to create a strategy in order to achieve the things you want in life was a must-read.” – Kerry Hannon * Yahoo Finance *“The book challenges leaders to think beyond immediate solutions and invest in decisions that create sustainable, meaningful progress.” – Dan Pontefract * Forbes *

Seth Godin is the author of twenty-one bestselling books, including The Dip, This Is Marketing, and The Practice. His work has been translated into dozens of languages and has shaped how a generation thinks about marketing, leadership, and creative work. His blog—now more than ten thousand posts—remains one of the most influential in business.

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