Meatball Sundae
How new marketing is transforming the business world (and how to thrive in it)
$25.39
- Paperback
256 pages
- Release Date
18 June 2024
Summary
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.
The shiny new marketing technique isn’t necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs … yuck!
As traditional marketing fades aw…
Book Details
| ISBN-13: | 9780349439839 |
|---|---|
| ISBN-10: | 0349439834 |
| Author: | Seth Godin |
| Publisher: | Little, Brown Book Group |
| Imprint: | Piatkus Books |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 18 June 2024 |
| Weight: | 200g |
| Dimensions: | 196mm x 124mm x 22mm |
About The Author
Seth Godin
Seth Godin has walked this walk. He’s started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
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