Toy Theory

“The richness of this book’s media archaeological methods together with a solid understanding of current design cultures makes the reader think: Why did this book not exist already?”
—Jussi Parikka, Professor, Aarhus University

“Toy Theory advances a fresh theoretical framework for toy analysis that promises to energize subsequent research on playthings and reveals how play has functioned as a vital driver of technological innovation.”
—Meredith A. Bak, Associate Professor of Childhood Studies, Rutgers University–
Camden; author of Playful Visions

“Through centering toys in this fascinating and ambitious work, Giddings breathes fresh life into our understanding of play and, ultimately, technology.”
—T. L. Taylor, Professor of Comparative Media Studies, MIT

“Toy Theory offers an original perspective and is a fascinating read, consistently rooted in the dynamics of play, but also informing a range of media studies through the characteristic ‘mode of relationality’ of toys.”
—Neural

Seth Giddings teaches postdigital culture and creative technologies at Winchester School of Art, University of Southampton. He is the author of Gameworlds- Virtual Media and Children’s Everyday Play, coeditor of The New Media & Technocultures Reader, and a coauthor of New Media- A Critical Introduction.

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