ISE Business Law and Strategy

Melvin’s Business Law and Strategy employs critical thinking and practical, real-world examples to reinforce to students that every business decision has legal implications, regardless of the industry. Through a strategic framework, Business Law and Strategy helps undergraduate business students examine how companies can proactively use the law to craft and execute strategy, and ultimately achieve competitive advantage. A robust technology suite of products supports the text content with online assignments and activities emulating common business situations in which students can actively explore the consequences of various actions and sharpen their strategic thinking skills.

Sean P. Melvin is an associate professor of business law in the School of Business at Elizabethtown College (Pennsylvania), where he served as department chair for eight years, won the Delta Mu Delta Outstanding Teacher of the Year award, and received several Faculty Merit awards for teaching and scholarship. Prior to his appointment at Elizabethtown, he was an assistant professor of business at a large state university where he taught in both the undergraduate and MBA programs. Before his academic career, Professor Melvin was a corporate lawyer in a large Philadelphia-based law firm and went on to become vice president and general counsel at a publicly traded technology company.Professor Melvin is the author or co-author of nine books (including six textbooks), has contributed scholarly and professional articles and case studies to over two dozen publications, and is a member of the Academy of Legal Studies in Business (ALSB). His article Case Study of a Coffee War was selected as Best International Case Study at the 86th annual ALSB conference.David Orozco is the Bank of America Professor of Business Administration at Florida State Universitys College of Business. Professor Orozco has won several teaching awards and enjoys writing about law, legal strategy, ethics, and compliance. He has written dozens of interdisciplinary law and management articles in top law reviews and peer-reviewed journals and has won multiple research awards. He is an active member of the Academy of Legal Studies in Business (ALSB) and served as Editor-in-Chief of the American Business Law Journal (ABLJ). He is a co-founder of a legal tech startup company called SettleShark, LLC, and he maintains an active presence on Twitter @ProfessorOrozco.F. E. Guerra-Pujol teaches business law at the University of Central Florida (UCF), where he also serves as faculty editor of The Pegasus Review, UCFs undergraduate research journal. Prior to his appointment at UCF, he was an associate professor at the Pontifical Catholic University School of Law in Ponce, Puerto Rico, and practiced business and tax law with a large Latin American law firm. Professor Guerra-Pujol received his BA from UC Santa Barbara and his JD from Yale Law School.Professor Guerra-Pujol has published refereed articles, book chapters, and other scholarly works on the law and ethics of strategic decision-making and is a member of the Academy of Legal Studies in Business (ALSB). He is currently writing a book titled Alternate Legal Worlds exploring law from a science fiction perspective.

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