Storyselling for Financial Advisors
How Top Producers Sell
$67.77
- Hardcover
256 pages
- Release Date
1 December 2000
Summary
Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest “storysellers” of all time. These actual stories can help financial pros tap into the “gut react…
Book Details
| ISBN-13: | 9780793136643 |
|---|---|
| ISBN-10: | 0793136644 |
| Author: | Scott West, Mitch Anthony |
| Publisher: | Kaplan AEC Education |
| Imprint: | Kaplan Test Prep |
| Format: | Hardcover |
| Number of Pages: | 256 |
| Release Date: | 1 December 2000 |
| Weight: | 594g |
| Dimensions: | 229mm x 184mm x 23mm |
| Series: | Dearborn R&r Newkirk |
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About The Author
Scott West
Scott West is senior vice president of marketing for Van Kampen Funds. A nationally renowned speaker to the retail brokerage community, he is best known for creative marketing strategies geared to financial services professionals.
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