Paperback
Navigate tourism & hospitality’s evolving marketing landscape: strategies, concepts, and real-world cases.
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Marketing Communications in Tourism and Hospitality, 2nd Edition
$155.54
- Paperback
352 pages
- Release Date
31 December 2026
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Summary
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.
Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview …
Book Details
| ISBN-13: | 9781138679276 |
|---|---|
| ISBN-10: | 1138679275 |
| Author: | Scott McCabe, Carol Zhang |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Paperback |
| Number of Pages: | 352 |
| Edition: | 2nd |
| Release Date: | 31 December 2026 |
| Weight: | 453g |
| Dimensions: | 246mm x 189mm |
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