Paperback
Navigate tourism & hospitality’s evolving marketing landscape: strategies, concepts, and real-world cases.
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Marketing Communications in Tourism and Hospitality
$143.55
- Paperback
352 pages
- Release Date
31 December 2026
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Summary
Crafting Connections: Marketing Communications in Tourism and Hospitality
The tourism and hospitality industry is evolving rapidly. To meet the demands of today’s consumers and navigate the fragmented marketing landscape, a strong focus on communication strategies is crucial.
Marketing Communications in Tourism and Hospitality: concepts, strategies and cases explores this essential area specifically within the tourism and hospitality context. It bridges theory and p…
Book Details
| ISBN-13: | 9781138679276 |
|---|---|
| ISBN-10: | 1138679275 |
| Author: | Scott McCabe, Carol Zhang |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Paperback |
| Number of Pages: | 352 |
| Edition: | 2nd |
| Release Date: | 31 December 2026 |
| Weight: | 453g |
| Dimensions: | 246mm x 189mm |
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