Hardcover
Master tourism & hospitality: Craft winning strategies in a changing world.
Marketing Communications in Tourism and Hospitality
$479.04
- Hardcover
352 pages
- Release Date
31 December 2023
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Summary
Mastering Marketing Communications in Tourism and Hospitality
The modern tourism and hospitality industry is rapidly evolving, driven by increasingly demanding consumers and a fragmenting marketing landscape. This has placed a greater emphasis on effective communications strategies.
Marketing Communications in Tourism and Hospitality: Concepts, Strategies, and Cases explores this vital discipline specifically within the tourism and hospitality sector. By combining a…
Book Details
| ISBN-13: | 9781138679269 |
|---|---|
| ISBN-10: | 1138679267 |
| Author: | Scott McCabe, Carol Zhang |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Hardcover |
| Number of Pages: | 352 |
| Edition: | 2nd |
| Release Date: | 31 December 2023 |
| Weight: | 453g |
| Dimensions: | 246mm x 189mm |
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