Winner Takes All

These days, most companies find themselves having to tender or bid for new contracts and clients. It's now part of the business landscape - companies simply have to be good at tendering and pitching if they are going to have any chance of getting new business and clients. This book, written by one of the leading consultants and trainers in competitive business tendering, provides the key principles for winning bids, tenders, and proposals. Savvy and practical, the principles are based on the author's extensive consulting experience with large and small companies, helping them to win big-ticket, "must-win" contracts (with a success rate of 86%!). These essential principles apply to any company, in all sectors, which are seeking to improve their new-business win rate.

“"One of the best books I've read on the topic. As Scott says, 'It may only take one good, well-executed idea to transform your win rate.' This book is packed with all of the good and great ideas that have taken me 30 years of bid and proposal management to work out! Have fun finding them and enjoy the success when you use them." --Andrew Scott, FCIM, FICM, Business Development Director, Buckingham Group Contracting Ltd "This is the best book I've read on the subject. Every member of my team has a copy." --Nikki Hanford, Head of Business Development, Lambert Smith Hampton "As a bid professional in a large, multi-disciplinary consultancy, I've read most of the top books on writing and managing bids. But Winner Takes All is the one I wholeheartedly recommend to all my colleagues. It gives an overview of the sales process, but, most importantly, it's practical and incredibly readable, which means it's never far from my desk. It's an invaluable reference tool. I would -- and do -- highly recommend it!" --Ellie Clare, Senior Bid Manager, RPS Europe”

"One of the best books I've read on the topic. As Scott says, 'It may only take one good, well-executed idea to transform your win rate.' This book is packed with all of the good and great ideas that have taken me 30 years of bid and proposal management to work out! Have fun finding them and enjoy the success when you use them." --Andrew Scott, FCIM, FICM, Business Development Director, Buckingham Group Contracting Ltd "This is the best book I've read on the subject. Every member of my team has a copy." --Nikki Hanford, Head of Business Development, Lambert Smith Hampton "As a bid professional in a large, multi-disciplinary consultancy, I've read most of the top books on writing and managing bids. But Winner Takes All is the one I wholeheartedly recommend to all my colleagues. It gives an overview of the sales process, but, most importantly, it's practical and incredibly readable, which means it's never far from my desk. It's an invaluable reference tool. I would -- and do -- highly recommend it!" --Ellie Clare, Senior Bid Manager, RPS Europe

Scott Keyser is an independent consultant and expert in helping companies win big contracts. His clients include The Economist, PWC, Allen & Overy, and Haymarket.

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