Edward de Bono by Sarah Tucker, Hardcover, 9781913641467 | Buy online at The Nile
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Edward de Bono

Love Laterally

Author: Sarah Tucker, Helena Kennedy, Tony Blair and Cheryl Robson  

Edward de Bono
Hardcover

Book launch in September at the House of Lords.Publicity campaign and talks at bookstores nationally.Netgalley promotionAmazon promotion

A biography about Edward de Bono, polymath, writer, and philosopher, who spent his life showing people how to use their brains creatively, to disrupt traditional ideas and ways of doing things. He became a household name with his 'lateral thinking', dominating the field of creative thinking for half a century.

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PRODUCT INFORMATION

Summary

Book launch in September at the House of Lords.Publicity campaign and talks at bookstores nationally.Netgalley promotionAmazon promotion

A biography about Edward de Bono, polymath, writer, and philosopher, who spent his life showing people how to use their brains creatively, to disrupt traditional ideas and ways of doing things. He became a household name with his 'lateral thinking', dominating the field of creative thinking for half a century.

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Description

Edward de Bono, polymath, writer, and philosopher, spent his life showing people how to use their brains creatively, to disrupt traditional ideas and ways of doing things. He mixed socially with powerful people, but he never stopped challenging their limited beliefs. He travelled the globe, bringing his lateral thinking techniques to schools, corporations, and leaders in crisis.Adored by advertising agencies, misunderstood by the media, and mistrusted by academia, De Bono became a household name dominating the field of creative thinking for half a century. 
With contributions from de Bono's family, friends and colleagues and Sir Tony Blair.

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Critic Reviews

'An amazing and perceptive biography.' - Anne Sebba, author of 'That Woman: The Life of Wallis'.

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About the Author

Sarah Tucker is a journalist, broadcaster, and novelist, whose books include the bestselling 'The Playground Mafia' (2006), 'The Last Year of Being Single' (2002), and 'The Control Freak Chronicles' (2009). She was introduced to Edward de Bono in 2012 at a New Year's Eve party at the Corinthia Palace Hotel in Malta, which was at one time de Bono's family home.Baroness Helena Kennedy is a practitioner at the English Bar, a King's Counsel Director at the International Bar Association's Institute of Human Rights. She has been principal of an Oxford College, head of the British Council, head of the UK Human Genetics Commission, chair of various legal organisations and many different arts organisations. For many years, she has chaired the foundation that funds the Booker Prizes for Fiction.

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Product Details

Publisher
Aurora Metro Publications | Supernova Books
Published
5th September 2024
Pages
256
ISBN
9781913641467

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