Worth Every Penny

“The breakthrough definition on page 8 will pay for this book all by itself. The rest is worth even more. If you run a small business, I hope you’ll read this book.” – Seth Godin, author and entrepreneur – 20120328 “This is a business book that isn’t filled with theory or fluff. It lays out a proven way of running a small business that will show you how to get every penny you’re worth.” – John Jantsch, author of Duct Tape Marketing and The Referral Engine – 20120328 “Sarah and Erin have written a guide to help you create and operate the business you’ve always dreamed ofone where you can charge what you’re really worth! A must-read for every small business owner.” – Anita Campbell, CEO of Small Business Trends – 20120328 “Petty and Verbeck clearly demonstrate how any business that follows their blueprint can make price irrelevant by creating an extraordinary customer experience.” – John R. DiJulius III, author of Whatas the Secret: To Providing a World-Class Customer Experience – 20120328

Sarah Petty is a highly acclaimed speaker, author, MBA, and coach who has inspired thousands of boutique business owners to take their businesses to the next level. She is the owner of The Joy of Marketing, a marketing education and consulting firm focused on helping boutique business owners succeed. Sarah’s own photography studio was named one of the most profitable in the country within just five years in business.