Retail Marketing
contemporary approaches to retailing in the digital and experience economy
$130.39
- Hardcover
304 pages
- Release Date
3 November 2025
Summary
Retail Marketing: Navigating the Modern Retail Landscape
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today’s complex business environment.
It covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail’s position within society. It then mov…
Book Details
| ISBN-13: | 9781398617667 |
|---|---|
| ISBN-10: | 1398617660 |
| Author: | Sarah Montano |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Release Date: | 3 November 2025 |
| Weight: | 0g |
| Dimensions: | 240mm x 170mm |
About The Author
Sarah Montano
Sarah Montano is Professor of Retail Marketing at University of Birmingham. She leads the modules ‘Services and Retail Marketing’ and ‘International Marketing Strategy’ for the MSc Marketing. She is the BBC’s retail expert, writes for the BBC website and often appears on the BBC news and radio channels to talk about a range of retail subjects.
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