No Filter

WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD

'Deeply researched and highly entertaining.' The Times 'Lively and revealing.' Economist 'Clear-eyed and objective.' New York Times

The inside story of the how Instagram took over the world.

Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.

“Deeply researched and highly entertaining . . . packed with anecdotes and insider accounts . . . it eloquently describes how the app changed millions of lives, generating a new industry of "Instagram influencers".”

Sarah Frier reports on social media companies for Bloomberg News from San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. She is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. No Filter is her first book. @sarahfrier