AI in Business

As AI becomes a part of everyday life across every industry and sector, a clear and concise voice like Sarah’s is desperately needed. Her work gets to the core of the issue whilst providing both newcomers and enthusiasts a bridge to understanding this critical technology.

Russ Shaw CBE, Founder of Tech London Advocates and Global Tech Advocates

The new edition of Sarah Burnett’s book provides an essential roadmap through the rapidly-developing landscape of AI technology and services. Sarah provides a clear-eyed view of, as she says in the book, “the opportunities we are gaining and the risks we are facing”. The case studies in particular will be essential reading for those seeking to understand the challenges and potential of AI for their own organisations. Highly recommended.

Audrey Mandela, Chair, Women in Telecoms and Technology (WiTT)

This book is a must-read for anyone wanting to stay ahead in AI. It provides a thorough view of AI’s current and future impact on business and innovation, with practical examples and detailed case studies that illustrate the concepts. The new edition is particularly noteworthy, as it includes updates on the latest developments in AI, such as generative AI and agentic AI, making it an invaluable resource for business leaders looking to embrace the future to drive their organizations forward. Its practical insights and real-world examples make it an essential guide for anyone looking to harness the power of AI in their business growth strategy.

Dr. Adam Bujak, CEO KYP.ai

I appreciate the way Sarah writes about Ai in a clear and relevant way. This updated edition covers what you need to know that matters, in particular the new case studies, show how AI can drive real competitive advantage for any enterprise.

Andrew Anderson, Technology Chairman and Investor

Masterful insight, this book is more relevant than ever. It is critical reading for the business leaders of today and tomorrow. Through many illustrations and case studies, learn how AI is inevitable for your business to boost innovation, efficiency, and for it to become autonomous!

Pascal Bornet, Author of Intelligent Automation

In this updated version of the book, the author advances the real, practical examples that help illustrate the spectrum from possibility to current reality. The focus on enterprise use cases is particularly helpful to business executives wanting to calibrate their thinking on what AI can and will mean for their enterprise.

Eric Simonson, Managing Partner, Everest Group

AI has evolved rapidly over recent years, Sarah Burnett has developed a must-read book for any business leader looking to understand the tangible application of AI to bring about innovation and efficiencies into their environment. This book includes real-world case studies, before going on to explore how the autonomous enterprise could have a positive impact our future roles, ethics and society.

Andrea Palmer FBCS MBA, Chair, BCS Women

Sarah Burnett is an award-winning technology industry analyst in the field of intelligent automation. She advises businesses on adoption of AI and technology vendors on product strategies. As the author of her book AI in Business and many report and articles, Sarah is recognised for her thought leadership. She is an advocate for women in technology, having chaired BCS women and founded and ran AI accelerator for four years. Sarah’s influence in the industry and diversity earned her spot in Computer Weekly’s Hall of Fame of influential women in technology. A sought after speaker, she has presented at major global technology events.