Influence
how social media influencers are shaping our digital future
$21.60
- Paperback
224 pages
- Release Date
15 March 2021
Summary
Highly Commended by the 2020 Business Book Awards
Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising.
Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorpora…
Book Details
| ISBN-13: | 9781472979568 |
|---|---|
| ISBN-10: | 1472979567 |
| Author: | Sara McCorquodale |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Business |
| Format: | Paperback |
| Number of Pages: | 224 |
| Release Date: | 15 March 2021 |
| Weight: | 361g |
| Dimensions: | 193mm x 130mm x 15mm |
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Critics Review
A must-read for business leaders wanting an inside look at the puzzling and ever-changing world of digital influencers. Sara McCorquodale demystifies influencers, the industries they’ve forever changed, and the entire businesses that have grown up around them – Lindsay Herbert, IBM Inventor & Innovation Leader IBM iX, and author of ‘Digital Transformation’It’s the wild west out there. This book is your sheriff. – The Sunday TimesIn a nutshell, Sara’s like a human Google Translate, but for translating the world of Google. – The Evening Standard
About The Author
Sara McCorquodale
Sara McCorquodale is CEO and founder of influencer intelligence and digital trends platform, CORQ. Prior to launching the business in 2017, she spent 12 years as a journalist, starting in local news before working on the launch of Mail Online and later moving to Conde Nast to develop Tatler’s online presence as its first ever digital editor. From there, she headed up Huffington Post Style UK and its sister lifestyle platform MyDaily after which she led global B2C content at trend forecasting agency WGSN as senior editor of special projects. She has been working on influencer campaigns and projects since 2012, consulted on this and the world of digital for many brands including Chanel, Estee Lauder and Net-A-Porter and written for The Guardian and the BBC.
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