The Swipe-Right Customer Experience

Sanna Eskelinen (MSc in Economics) is a leader with expertise in B2B and B2C marketing. She is recognized for introducing innovative services into markets, building global programs and leading complex multi-stakeholder partnerships across the public and private sectors. Sanna is passionate about the impact of technology in different sectors in the society and how digital is creating new and changing existing customer experiences. Building on 20 years of experience in the tech industry at companies such as Microsoft and Nokia, Sanna currently works for Adobe and helps to transform the education industry digitally. She is an avid proponent of diversity, especially bringing more women into the tech industry. She is helping thousands of young people from different backgrounds to find fulfilling work in the tech industry and is an active member of Women@Adobe and a leader of Harvard Women Circles: peer networks that celebrate female voices and the impact they have.

Belinda Gerdt (MSc in Economics) has built a successful international career in some of the world’s leading technology firms. She has almost twenty years of experience of developing digital customer-oriented businesses. Currently working for Philips at their headquarters in the Netherlands, she leads global marketing for healthcare solutions and helps digitize the industry. Previously she has worked for Microsoft and Amazon Web Services. Belinda Gerdt is a thought-provoking speaker who presents international real-life examples. From her positions at top tech companies, Belinda has observed digital transformation across many industries, enabling and spurring her to follow the latest tech trends and innovations and the role they play in the development of customer experience. This is her fourth book about customer experience management.