Hardcover
Unlock green investments: Neuromarketing insights for a sustainable financial future.
Neuromarketing's Role in Sustainable Finance
- Hardcover
632 pages
- Release Date
17 October 2024
Summary
Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to sustainability messages, enabling them to craft more persuasive campaigns that resonate with investors’ values.
By leveraging insights into behavior and decision-making processes, neuromarketing enhances th…
Book Details
| ISBN-13: | 9798369391174 |
|---|---|
| Author: | Sanjay Taneja, Bhupinderpal Pal Singh Chahal, Amar Johri |
| Publisher: | IGI Global |
| Imprint: | IGI Global |
| Format: | Hardcover |
| Number of Pages: | 632 |
| Release Date: | 17 October 2024 |
| Weight: | 1.30kg |
| Dimensions: | 254mm x 178mm x 35mm |
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