Nike
better is temporary
$120.00
- Hardcover
320 pages
- Release Date
24 January 2021
Summary
Nike: Better is Temporary - A Visual Journey into Design and Innovation
For over half a century, Nike has been at the forefront of design and innovation in the world of sports, creating footwear, apparel, and advertising that have become cultural touchstones. Author Sam Grawe, granted exclusive access to Nike’s headquarters, explores the company’s unique design ethos through conversations with leading creatives and executives. Nike: Better is Temporary offers an immersive v…
Book Details
| ISBN-13: | 9781838660512 |
|---|---|
| ISBN-10: | 1838660518 |
| Author: | Sam Grawe |
| Publisher: | Phaidon Press |
| Imprint: | Phaidon Press Ltd |
| Format: | Hardcover |
| Number of Pages: | 320 |
| Release Date: | 24 January 2021 |
| Weight: | 2.45kg |
| Dimensions: | 310mm x 230mm x 37mm |
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What They're Saying
Critics Review
‘An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike.’ – HYPEBEAST
‘The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more.’ – Footwear News
‘An unprecedented look behind the scenes.’ – Design Week
‘[Nike] demonstrates the core role that marketing and storytelling play at the sportswear brand.’ – Creative Review
‘The ultimate coffee-table book for the hypebeast you know and love.’ – Glamour
About The Author
Sam Grawe
Sam Grawe is a writer, editor, creative director, and brand consultant based in the San Francisco Bay Area. He was previously global brand director for Herman Miller, where he led integrated brand marketing and communications across a variety of platforms and media. Prior to this, he served as editor-in-chief of Dwell magazine.
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