Good Data

‘Good Data brings a breath of fresh air, an invigorating blast of common sense, to the debate about our digital world. In place of scare stories about surveillance and exploitation, the book provides new insights from an expert, and pragmatic suggestions about how we can make data work for us as a shared resource. This is an essential read for anybody interested in shaping a positive digital future’ – Diane Coyle, University of Cambridge‘Good Data weaves some thorny issues into a story that is positive, interesting, easy to read and provides valuable insight’ – Peter Turner, Chief Commercial Officer, Avast‘There is increasing concern about how the big tech companies use – and abuse – our data. In this highly readable book, Sam Gilbert sets out how this data can be used for good, and describes how to think about controlling big tech while still achieving the positive benefits from it’ – Julian Huppert, The Intellectual Forum‘A great read and really thought-provoking – challenges the surveillance capitalism narrative and suggests that an excessive focus on data privacy may harm us while reinforcing the power of the tech giants’ – Rory Cellan-Jones, BBC

Sam Gilbert is an affiliated researcher at the Bennett Institute for Public Policy at the University of Cambridge. An expert in data-driven marketing, he was employee number one and chief marketing officer at Bought By Many, an award-winning fintech start-up. Previously, he was head of strategy and development at the data company Experian and head of consumer finance at Santander. Sam also advises early-stage tech businesses on growth strategy and digital marketing. He lives in London and Copenhagen. Good Data is his first book.