The Consuming Instinct, 9781633886438
Paperback
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces…

The Consuming Instinct

what juicy burgers, ferraris, pornography, and gift giving reveal about human nature

$41.63

  • Paperback

    374 pages

  • Release Date

    14 September 2020

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Summary

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (su…

Book Details

ISBN-13:9781633886438
ISBN-10:1633886433
Author:Saad Gad, David Buss
Publisher:Prometheus Books
Imprint:Prometheus Books
Format:Paperback
Number of Pages:374
Release Date:14 September 2020
Weight:580g
Dimensions:229mm x 152mm
What They're Saying

Critics Review

”“Saad gets behind the obvious and provides surprising Darwinian evidence for our choices.” –Psychology Today“…will appeal to readers interested in the biological basis of human behavior, the age-old debate of nature versus nurture, and especially what makes consumers tick…. clearly essential for marketing professionals, advertisers, and psychologists…” –Library Journal“Covering everything from pornography to Wall Street, this thought-provoking title induces readers to take a deep look at how they live.” –Booklist

About The Author

Saad Gad

Gad Saad, Ph.D. (Montreal, Canada), a popular blogger for Psychology Today (“Homo-Consumericus”), is a professor of marketing at the John Molson School of Business at Concordia University. He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and is the author of The Evolutionary Bases of Consumption, plus numerous scientific papers.

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