Choose: The Single Most Important Decision When Starting Your Business

From the author of Ask comes a detailed, three-tiered, step-by-step process for choosing the right market to serve in order to succeed with your new start-up business.Starting a business is hard. Most people fail, but it doesn't have to be that way. Of the millions of people who start their own small businesses, about 20 percent fail in their first year and 50 percent fail in their fifth year. While many factors can affect a business's success, one central issue can doom it from the get-go- asking what instead of who.It may be instinctive to ask "What should I sell?" or "What should I build?" when, instead, you should be asking who. As in, who should I serve? The who is the foundation upon which all other things can solidly be built.In his #1 national best-seller Ask, Ryan Levesque, founder and CEO of The ASK Method Company, shared the method he used to successfully enter 23 different markets online. But he didn't reveal how he chose those markets in the first place. In Choose, Levesque demystifies that secret process, taking you through his three-tiered method to brainstorm, test, and choose the right market so you can find the right who that needs to be served and ultimately decide what business to start.You will learn to evaluate your business idea in an iterative traffic-light framework of red (no), yellow (caution), and green (yes) and use worksheets, checklists, tests, and other bonus materials to support you through your entrepreneurial journey. Levesque will transform your approach to choosing your market and starting your business, taking you from feeling overwhelm and uncertainty to exuding clarity and confidence.

“"This is a must-read. Ryan is a great business mentor, and he'll save you a tremendous amount of time and money with this book." -- Brendon Burchard, #1 New York Times best-selling author of High Performance Habits "Starting a business may be the riskiest thing you'll ever do. In Choose , Ryan Levesque cuts the risk down to size, helping you make the single, biggest choice you face: selecting the right market." -- Michael Hyatt, New York Times best-selling author of Your Best Year Ever "Too many aspiring entrepreneurs focus on the wrong questions. Choose is a game-changer for anyone who wants to start a business." -- Dorie Clark, author of Entrepreneurial You and Stand Out , adjunct professor, Duke University Fuqua School of Business "Whether you're looking to start your first side-hustle or you are a serial entrepreneur looking to launch your next million-dollar venture, stop what you are doing and read this book right now!" -- Kevin Harrington, original shark from the hit, Emmy-winning show Shark Tank and author of Key Person of Influence "For any entrepreneur who wants to start or grow a business, Choose eliminates the fear and overwhelm by simplifying the process in a way you won't find anywhere else." -- Hal Elrod, #1 best-selling author of The Miracle Morning book series "Ryan Levesque gives you something I've never seen before--a detailed process to analyze any business model and market, and systematically answer the single most important question . . . will this actually work?" -- Jeff Walker, #1 New York Times best-selling author of Launch "Choose passion. Choose creativity. Choose to grow. Choose your own business, your own success, and your own future. Choose to explore and experiment, to fail and then flourish. Choose meaningful over mindless. Choose to create a life that you love madly. Your first step? Choose this book, Choose ." -- Sally Hogshead, New York Times best-selling author of Fascinate and How the World Sees You and CEO, How to Fascinate "Before you can scale up your business, you have to decide what business you're in. Choose is a book every aspiring entrepreneur must read before launching their business or entering a new market." -- Verne Harnish, founder, Entrepreneurs' Organization and best-selling author of Scaling Up "50% of Americans dream of starting their own business. But only 5% make that dream a reality because most are afraid or just don't know what to do or where to start. This book is about to change that second statistic forever." -- John Assaraf, New York Times best-selling author of Having It All and co-author of The Answer "If I were starting out again, I'd be using Ryan's strategy to help me figure out and test ideas. His approach is straight out of Ready, Fire, Aim --adapted to today's amazing digital-based tools." -- Michael Masterson, best-selling author of Ready, Fire, Aim "Ryan has reduced choosing your market to a sequence of precision quadrants that nullify your chances of diving into an empty swimming pool, breaking your neck, and plunging your family into ruin." -- Perry Marshall, co-author of Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising, and author of 80/20 Sales & Marketing”

“This is a must-read. Ryan is a great business mentor, and he’ll save you a tremendous amount of time and money with this book.”
— Brendon Burchard, #1 New York Times best-selling author of High Performance Habits
 
“Starting a business may be the riskiest thing you’ll ever do. In Choose, Ryan Levesque cuts the risk down to size, helping you make the single, biggest choice you face: selecting the right market.”
— Michael Hyatt, New York Times best-selling author of Your Best Year Ever
 
“Too many aspiring entrepreneurs focus on the wrong questions. Choose is a game-changer for anyone who wants to start a business.”
— Dorie Clark, author of Entrepreneurial You and Stand Out, adjunct professor, Duke University Fuqua School of Business
 
“Whether you’re looking to start your first side-hustle or you are a serial entrepreneur looking to launch your next million-dollar venture, stop what you are doing and read this book right now!”
— Kevin Harrington, original shark from the hit, Emmy-winning show Shark Tank and author of Key Person of Influence
 
“For any entrepreneur who wants to start or grow a business, Choose eliminates the fear and overwhelm by simplifying the process in a way you won’t find anywhere else.”
— Hal Elrod, #1 best-selling author of The Miracle Morning book series
 
“Ryan Levesque gives you something I’ve never seen before—a detailed process to analyze any business model and market, and systematically answer the single most important question . . . will this actually work?”
— Jeff Walker, #1 New York Times best-selling author of Launch
 
“Choose passion. Choose creativity. Choose to grow. Choose your own business, your own success, and your own future. Choose to explore and experiment, to fail and then flourish. Choose meaningful over mindless. Choose to create a life that you love madly. Your first step? Choose this book, Choose.”
— Sally Hogshead, New York Times best-selling author of Fascinate and How the World Sees You and CEO, How to Fascinate
 
“Before you can scale up your business, you have to decide what business you’re in. Choose is a book every aspiring entrepreneur must read before launching their business or entering a new market.”
— Verne Harnish, founder, Entrepreneurs’ Organization and best-selling author of Scaling Up
 
“50% of Americans dream of starting their own business. But only 5% make that dream a reality because most are afraid or just don’t know what to do or where to start. This book is about to change that second statistic forever.”
— John Assaraf, New York Times best-selling author of Having It All and co-author of The Answer
 
“If I were starting out again, I’d be using Ryan’s strategy to help me figure out and test ideas. His approach is straight out of Ready, Fire, Aim—adapted to today’s amazing digital-based tools.”
— Michael Masterson, best-selling author of Ready, Fire, Aim
 
“Ryan has reduced choosing your market to a sequence of precision quadrants that nullify your chances of diving into an empty swimming pool, breaking your neck, and plunging your family into ruin.”
— Perry Marshall, co-author of Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising, and author of 80/20 Sales & Marketing

Ryan Levesque is the CEO of The ASK Method Company, an entrepreneur, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year and by Entrepreneur as the #2 Must-Read Book for Budding Entrepreneurs. He is also a co-founder and investor in bucket.io, a leading marketing funnel software for entrepreneurs. He lives with his wife, Tylene, and their two children in Austin, Texas, and you can

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.