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Choose: The Single Most Important Decision When Starting Your Business

Ryan Levesque


  • Paperback
    $21.01
PUBLISHED: 7th May 2019
ISBN: 9781401951139
Choose: The Single Most Important Decision When Starting Your Business
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  • Paperback
    $21.01
PUBLISHED: 7th May 2019
ISBN: 9781401951139

Publisher Description

Starting a business is hard. Most people fail, but it doesn't have to be that way. Of the millions of people who start their own small businesses, about 20 percent fail in their first year and 50 percent fail in their fifth year. While many factors can affect a business's success, one central issue can doom it from the get-go- asking what instead of who.

It may be instinctive to ask "What should I sell?" or "What should I build?" when, instead, you should be asking who. As in, who should I serve? The who is the foundation upon which all other things can solidly be built.

In his #1 national best-seller Ask, Ryan Levesque, founder and CEO of The ASK Method Company, shared the method he used to successfully enter 23 different markets online. But he didn't reveal how he chose those markets in the first place. In Choose, Levesque demystifies that secret process, taking you through his three-tiered method to brainstorm, test, and choose the right market so you can find the right who that needs to be served and ultimately decide what business to start.

You will learn to evaluate your business idea in an iterative traffic-light framework of red (no), yellow (caution), and green (yes) and use worksheets, checklists, tests, and other bonus materials to support you through your entrepreneurial journey. Levesque will transform your approach to choosing your market and starting your business, taking you from feeling overwhelm and uncertainty to exuding clarity and confidence.

Author Biography

Ryan Levesque is the CEO of The ASK Method Company, an entrepreneur, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year and by Entrepreneur as the #2 Must-Read Book for Budding Entrepreneurs. He is also a co-founder and investor in bucket.io, a leading marketing funnel software for entrepreneurs. He lives with his wife, Tylene, and their two children in Austin, Texas, and you can

Product Details

Author
Ryan Levesque
Pages
256
Publisher
Hay House Inc
Year
2019
ISBN-10
1401951139
ISBN-13
9781401951139
Format
Paperback
Country of Publication
United States
Publication Date
2019-05-07
Subtitle
The Single Most Important Decision When Starting Your Business