
Perennial Seller
the art of making and marketing work that lasts
$25.27
- Paperback
256 pages
- Release Date
22 August 2017
Summary
The Perennial Seller: Crafting Enduring Success
Classic. Evergreen. Cult. Backlist. We all recognize products that endure, consistently selling over time. But how do we create such lasting works, especially when short-term gains and fleeting success often dominate?
Ryan Holiday introduces the concept of the Perennial Seller: timeless, dependable resources that grow in value and outlast the competition across all creative industries.
Creating a classic isn’t about luc…
Book Details
| ISBN-13: | 9781781257661 |
|---|---|
| ISBN-10: | 1781257663 |
| Author: | Ryan Holiday |
| Publisher: | Profile Books Ltd |
| Imprint: | Profile Books Ltd |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 22 August 2017 |
| Weight: | 204g |
| Dimensions: | 206mm x 128mm x 18mm |
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What They're Saying
Critics Review
Ryan Holiday is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he’s run but not taken credit for, this whiz kid is the secret weapon you’ve never heard of. – Tim Ferriss, author of * The 4-Hour Work Week *When playing for high stakes, Ryan Holiday is my secret weapon. His unique stealth manner makes him essential for winning. – Aaron Ray, partner of the management company The CollectiveA guide to creativity in the real world. – James Altucher, author of Choose YourselfThe best designers and creators aspire to make and sell things that will last more than just a single season. Holiday’s new book is the ultimate road map to making your work and your message stick. – Aya Kanai, chief fashion director for Cosmopolitan, Seventeen, Redbook, and Woman’s DayEvery artist who wants to create a thriving career that outlasts fads, trends, and technologies needs to read this book. It’s a formula for becoming a classic and legendary. – Michael Rapino, CEO and president, Live NationThis book is a roadmap to success and an insight into life – Robert Kurson, New York Times bestselling author of Shadow DiversReading a book by Ryan is like getting a really thoughtful email from a friend/mentor/colleague/that-guy-you-want-to-work-with-that-you-can’t-delete-and-almost-make-a-new-folder-for-called-Best-Advice-Ever. This pretends to be a book about making books successful, but really it’s a guide to creating stone-cold classics in format. – Sam Conniff Allende, author of * Be More Pirate *
About The Author
Ryan Holiday
Ryan Holiday is the bestselling author of Growth Hacker Marketing, The Obstacle is the Way and Ego is the Enemy. His books have been translated into 25 languages and his writing has appeared everywhere from the Columbia Journalism Review to Fast Company.
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