Research Methods in Language Attitudes, 9781108811668
Paperback
Unlock language attitude research: methods, design, data, and diverse contexts.

Research Methods in Language Attitudes

$119.49

  • Paperback

    430 pages

  • Release Date

    7 July 2022

Check Delivery Options

Summary

Attitudes towards spoken, signed, and written language are of significant interest to researchers in sociolinguistics, applied linguistics, communication studies, and social psychology. This is the first interdisciplinary guide to traditional and cutting-edge methods for the investigation of language attitudes.

Written by experts in the field, it provides an introduction to attitude theory, helps readers choose an appropriate method, and guides through research planning and design, da…

Book Details

ISBN-13:9781108811668
ISBN-10:1108811663
Author:Ruth Kircher, Lena Zipp
Publisher:Cambridge University Press
Imprint:Cambridge University Press
Format:Paperback
Number of Pages:430
Release Date:7 July 2022
Weight:733g
Dimensions:243mm x 169mm x 23mm
What They're Saying

Critics Review

‘This brilliant new book will energise the field by offering researchers a clear and detailed overview of the latest methods to investigate language attitudes.’ Jean-Marc Dewaele, Birkbeck, University of London‘For those seeking to better understand and evaluate research into language attitudes, and for those wishing to conduct investigations of their own, this outstanding and comprehensive collection of clearly explained and well-exemplified chapters by leading contemporary researchers is likely to be the go-to resource for many years to come. In addition, the volume provides a valuable productive backdrop and reference point for further methodological innovation and development in this complex and challenging field.’ Peter Garrett, Cardiff University‘This book gives a wonderful overview of techniques and methods in language attitude research, and offers a discussion of the opportunities and challenges that investigators in this highly interdisciplinary field encounter. I can recommend this book to anyone who wants to investigate the relationship between societal and political structures and our views about language in more detail.’ Nanna H. Hilton, University of Groningen

About The Author

Ruth Kircher

Ruth Kircher is a researcher at the Mercator European Research Centre on Multilingualism and Language Learning / Fryske Akademy (Netherlands).

Lena Zipp is a scientific coordinator at the Department of Comparative Language Science, University of Zurich (Switzerland).

Returns

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.