From Big Data to Big Profits

“Russell Walker’s important book is not just about Big Data, but how to monetize all your data. It’s an essential guide to competing in the data economy and developing analytics-based products and services.“Thomas H. Davenport, Distinguished Professor of IT and Management, Babson College, and Author of Competing on Analytics and Big Data at Work”Few companies have truly mastered the art of deriving value from Big Data. In From Big Data to Big Profits, Walker provides excellent advice on how to leverage Big Data to improve your business. This book dives deeply into monetization strategies for Big Data and provides many examples of how it works. From creating data products to forming a data exchange, this book explains how others have succeeded and provides advice on how to get started. Thetime spent reading the book is well worth it!“Bill Franks, Chief Analytics Officer, Teradata and author of Taming the Big Data Tidal Wave and The Analytics Revolution”Packed with current case studies and examples, Russell shows where the money is in Big Data!“Jeff Tanner, Dean, Strome College of Business, Old Dominion University”Professor Walker’s book takes a unique perspective by concentrating on the value of Big Data and the underlying monetization strategies and use cases. The book discusses modern sources of data and the underlying business opportunities backed by cases from innovative companies with entrenched data strategies. The concept of data fusion stands out as a strategy to benefit from data sources coming from a variety of different players. Equally impressive is theSIGMA scoring framework that positions a company with regard to Big Data readiness. I strongly recommend this book for anyone looking to innovate and influence Big Data decision-making.“Diego Klabjan, Professor and Director, Master of Science in Analytics Program, Northwestern University”Walker does a wonderful job of describing the business relevance of the exploding range of new data sources, detailing how they can be ‘fused’ into unprecedented ‘measurement data’ about almost any aspect of the business environment and used to create highly differentiated new products and services.“Blake Johnson, Consulting Professor, Management Science & Engineering, Stanford University and Founder, Aztral, Inc.“Walker’s lucid exposition is linked to real-world examples and cases that illustrate his main points, and seldom have theory and applications been linked in such detail. Case studies illustrate and explicate the development and implementation of a variety of business models to buttress the author’s theoretical discussions. Particularly interesting is the discussion of how big data will require careful consideration of legal and business practices as theyaffect consumer privacy. A user’s guide, this book is equally important for novice and sophisticated readers.“S. A. Schulman, CUNY Baruch College

Russell Walker, Ph.D. is Clinical Associate Professor at the Kellogg School of Management, Northwestern University. Russell Walker has developed and taught leading executive programs on Big Data and Analytics, Strategic Data-Driven Marketing, Risk Management, and Global Leadership. He founded and teaches the popular Analytical Consulting Lab, which brings Kellogg MBAs together with real-world projects in Analytics and the use of Big Data. He is the author of the award-winning text Winning with Risk Management and has also authored many popular business cases. He received his Ph.D. from Cornell University, where he studied catastrophic risk analysis. He also holds an MS from Cornell University, an Executive MBA from the Kellogg School of Management of Northwestern University. Dr. Walker consults with firms on the topics of Big Data and Analytics, Risk Management, and International Business Strategy. He was named Top 100 Most Influential Individuals in the Big Data Landscape by Onalytica in 2016.