Secret Formulas of the Wizard of Ads
Turning Paupers into Princes and Lead into Gold
Author: Roy H. Williams
The author of "The Wizard Of Ads" offers guidance for putting advertising principles into action—and shows how to write compelling ad copy, price products and services, and formulate a plan for a small business.
Paperback
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Summary
The author of "The Wizard Of Ads" offers guidance for putting advertising principles into action—and shows how to write compelling ad copy, price products and services, and formulate a plan for a small business.
Description
In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas of the Wizard of Ads conjures up more of the Wizard's provicative observations on advertising, business, and life that won The Wizard of Ads last year's Business book of the Year Award - only this time the book has nuts, bolts, and even more bite! The Wizard's secret formula will sho you: How to find a champion to sell your ideas Why targeting your market can be a big mistake How to get customers to remember you Why bankers think backwards How to write miraculous ads Why the brain contains 100,000 new worlds How to hire wisely and fire compassionately How success can send you to the poor house How to remember what's really important in life
About the Author
Williams writes poetry, advertising, and screenplays. He owns Roy H. Williams Marketing, Inc. in Austin, TX.
In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas of the Wizard of Ads conjures up more of the Wizard's provicative observations on advertising, business, and life that won The Wizard of Ads last year's Business book of the Year Award - only this time the book has nuts, bolts, and even more bite! The Wizard's secret formula will sho you: How to find a champion to sell your ideas Why targeting your market can be a big mistake How to get customers to remember you Why bankers think backwards How to write miraculous ads Why the brain contains 100,000 new worlds How to hire wisely and fire compassionately How success can send you to the poor house How to remember what's really important in life
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