So Vegan in 5

When we first met six years ago, neither of us imagined that one day we would be running one of the world’s largest and fastest-growing vegan recipe channels. In fact, at the time we hadn’t even entertained the idea of being vegan. But like many others, our attitudes to food quickly began to evolve and we decided it was time to do something about it.

Roughly three years ago we took the leap and decided to go vegan.

‘So Vegan’ was born shortly after. We launched the channel with the mission to revolutionise the way we think about vegan food. It’s bland, boring and complicated, we were told. But as recently turned vegans, we knew vegan food could be incredibly fun, super simple and packed with all the flavours we love, and we wanted to share our vision with as many people as we could. There was nothing like So Vegan at the time, so we took it upon ourselves to debunk the all-too common myths about our newfound passion in life: plant-powered food.

It’s unbelievable to think we now have over a million devoted followers and our recipes reach tens of millions of people every month all over the world. This incredible support means we’ve both been able to quit our day jobs in the music industry so we can put all of our energy into So Vegan. To this day, we continue to develop, film and edit our delicious new plant-based recipes from our cosy flat in Camberwell, south London.

It has been a truly unforgettable journey so far, but as far as we’re concerned there’s no time to slow down. It’s our mission to reach more and more people with our message, and the journey has only just begun.

Roxy & Ben