Fashion Buying and Merchandising

“Fashion Buying and Merchandising is a timely, comprehensive and structured guide to the complexities, challenges and changes happening to the role of the buyer and merchandiser from a current and future perspective. Suitable for students, teachers and industry professionals passionate about fashion product management, it covers in-depth the multiple issues and opportunities within the discipline, enabling the reader to develop a critical understanding of today’s dynamic fashion industry. This book will prove to be a very valuable addition to teaching and learning on fashion business courses.” — Bethan Alexander, Senior Teaching Fellow and Course Director, MA Fashion Retail Management, London College of Fashion, University of the Arts, London, UK

“This new textbook offers valuable insights into contemporary fashion buying and the impact of digital developments on this central retail role. Academics, buying professionals and students will find the content useful and relevant for studies and careers in this field.” — Dr Helen Goworek, Associate Professor in Marketing, Durham University, UK

“Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society is the only comprehensive textbook focused on both fashion buying and merchandising, reflecting a contemporary perspective particularly with the emphasis on how aspects of digital are embedded in fashion business processes. The text is relevant for students of fashion business as well as industry practitioners. The unique aspect of this text is that it is underpinned by contemporary and leading research in the field, making it a truly authoritative title.” — Professor Liz Barnes, Head of School, Manchester Fashion Institute, Manchester Metropolitan University, UK

Rosy Boardman is a Lecturer in Fashion Business at the University of Manchester, teaching on both the Fashion Buying & Merchandising and Fashion Marketing programmes. Her research focuses on digital strategy and innovation in the retail industry. Rosy worked as both a fashion buyer and marketing assistant prior to her career as a lecturer.

Rachel Parker-Strak is Academic Lead and a Lecturer in Fashion Buying & Merchandising at the University of Manchester. Her teaching and research focus on fashion product development and buying and merchandising. Prior to joining academia, Rachel’s industry career was in product development positions for a UK-based womenswear brand.

Claudia E. Henninger is a Lecturer in Fashion Marketing & Management at the University of Manchester with a research interest in sustainable fashion and the circular economy. Her research is published in internationally renowned journals.