The Power of Letterforms - Handwritten, Printed, Cut or Carved, How They Affect Us All, 9781910065556
Paperback
This book is an extensive account of the numerous ways in which letterforms affect our everyday lives. Exploring the many different types of letterform, such as handwriting, packaging and advertising design, logo and book design, typography and engraved letterforms.

The Power of Letterforms - Handwritten, Printed, Cut or Carved, How They Affect Us All

handwritten, printed, cut or carved, how they affect us all

$32.93

  • Paperback

    120 pages

  • Release Date

    13 January 2015

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Summary

Throughout this book, Sassoon considers the way in which these different letterforms have a profound and persuasive affect on all of us, that we are distinctly unaware of. For example, the ways in which our handwriting is the reflectance of ourselves on paper and the importance of typography and layout for the atmosphere of a design and how that influences the experience of the reader. Letterforms find their way into everyday life, thus this is a fascinating book for all readers. An essential…

Book Details

ISBN-13:9781910065556
ISBN-10:1910065552
Author:Rosemary Sassoon
Publisher:Unicorn Publishing Group
Imprint:Unicorn Press Ltd
Format:Paperback
Number of Pages:120
Release Date:13 January 2015
Weight:316g
Dimensions:211mm x 153mm x 10mm
About The Author

Rosemary Sassoon

Rosemary Sassoon (born 1931) is an internationally acclaimed expert on handwriting, particularly that of children. She is the creator of the Sassoon series of typefaces, which have been used across children’s educational publishing for over four decades. Rosemary worked as a packing designer before getting her Ph.D from the Department of Typography and Graphic Communication. Her previous books (all still in print) include: The Practical Guide to Calligraphy, Creating Letterforms,Computers and Typography, The Art and Science of Handwriting.

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