True Roots

“True Roots illuminates what every woman needs to know about the impact of hair dye–from the damage to our bodies and the environment to its reinforcement of impossible beauty standards. This book is a refreshing and honest revelation.”–Lisa Congdon, Editor, “A Glorious Freedom: Older Women Leading Extraordinary Lives”“True Roots is THE book the hair care industry does not want you to read. It’s lively, persuasive, and shocking–information we desperately need to make informed choices about what we are willing to do to our health for the sake of trying to look young.”–Elizabeth Benedict, Editor, “Me, My Hair and I: 27 Women Untangle an Obsession”“True Roots examines the price women pay for beauty. Through her firsthand experience and ‘transition’ to gray, Ronnie Citron-Fink asks the hard questions, including if we should or shouldn’t dye. It’s a must-read for every woman (or man) who is starting to see the appearances of those wily, wiry grays or has been coloring for years.”–Amy Ziff, Founder, MADE SAFE“Must-read.”– “NextTribe”“True Roots is the illuminating, shocking, and relatable story of Citron-Fink’s personal journey and journalistic revelations.” – “Martha’s Vineyard Times”

Ronnie Citron-Fink is the editorial director for the Environmental Defense Fund’s Moms Clean Air Force. She is a contributor to A Glorious Freedom: On Being a Woman, Getting Older, and Living an Extraordinary Life, edited by Lisa Congdon, and has written for USA Today, In Style, and Huffington Post, among other publications. Yahoo named Ronnie one of the “Top 10 Living Green Experts.”