Perfecting Your Pitch: How to Succeed in Business and in Life by Finding Words That Work

A New York Times bestselling author reveals how to find the right words for every situation Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication. And yet, it is the tool people most often fail to use. In Perfecting Your Pitch, expert consultant and negotiator Ronald M. Shapiro presents his system of scripting, outlined efficiently as the Three D's: Draft, Devil's Advocate, Deliver.Using real-life examples, Shapiro walks listeners step-by-step through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace across a broad range of situations. He also provides an excellent menu of stories and model scripts for communication challenges affecting business, family, friends and consumers.Reaching out to listeners of Difficult Conversations and Getting to Yes, Perfecting Your Pitch introduces a simple but powerful system we can all use for great results.

RONALD M. SHAPIRO, cofounder of the Shapiro Negotiations Institute, was called "one of baseball's most respected agent attorneys by "USA Today" and has represented a record five Major League Baseball Hall of Famers. He has been recognized by Smart CEO as one of its "Twenty Most Admired Leaders," and "The Sporting News" also named him one of the "100 most powerful people in sports." Ron is the coauthor of "The Power of Nice and Bullies, Tyrants, and Impossible People,"
GREGORY JORDAN is a writer from Baltimore. His articles have appeared in the "New York Times," "The Hill," and "Crisis" mag

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