The Wide Lens
what successful innovators see that others miss
$56.70
- Paperback
304 pages
- Release Date
25 June 2013
Summary
The Wide Lens: Why Innovation Fails and How to Succeed
How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail?
The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your…
Book Details
| ISBN-13: | 9781591846291 |
|---|---|
| ISBN-10: | 1591846293 |
| Author: | Ron Adner |
| Publisher: | Penguin Putnam Inc |
| Imprint: | Portfolio |
| Format: | Paperback |
| Number of Pages: | 304 |
| Release Date: | 25 June 2013 |
| Weight: | 278g |
| Dimensions: | 214mm x 138mm x 18mm |
What They're Saying
Critics Review
“Ron Adner is a breakthrough thinker. He zooms out to see more clearly how-and why-some innovations take hold, and others do not.” -Jim Collins, author of Good to Great
“Ron Adner is a breakthrough thinker. He zooms out to see more clearly how—and why—some innovations take hold, and others do not.”
—Jim Collins, author of Good to Great
“Essential reading for innovators.”
—Kirkus Reviews
“A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by.”
—Publishers Weekly“This is a path-breaking perspective on innovation. Adner’s tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure.”
—Clayton M. Christensen, Kim B. Clark Professor, Harvard Business School; author of The Innovator’s Dilemma
About The Author
Ron Adner
RON ADNER has spent the past decade studying the root causes of innovation success and failure. He is an award-winning professor of strategy at Dartmouth College, whose writings have appeared in the Wall Street Journal, the Financial Times, Forbes, and the Harvard Business Review.
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