Read Me
10 Lessons for Writing Great Copy
$67.08
- Paperback
192 pages
- Release Date
1 September 2014
Summary
If you’ve ever struggled to craft a powerful message that really hits the spot, you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?
Well that’s exactly what you’ll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with …
Book Details
| ISBN-13: | 9781780671819 |
|---|---|
| ISBN-10: | 1780671814 |
| Author: | Roger Horberry, Gyles Lingwood |
| Publisher: | Laurence King Publishing |
| Imprint: | Laurence King Publishing |
| Format: | Paperback |
| Number of Pages: | 192 |
| Release Date: | 1 September 2014 |
| Weight: | 10g |
| Dimensions: | 230mm x 190mm |
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What They're Saying
Critics Review
“Now we have Read Me: Ten Lessons for Writing Great Copy, also by Roger Horberry, this time in partnership with University of Lincoln Lecturer Gyles Lingwood. And with it, we may have the definitive primer for brandwriting in its current form.” - Creative Review
About The Author
Roger Horberry
Roger Horberry is a highly experienced professional copywriter and has written about everything from finance to fireworks, and telecoms to tea bags. He has published two books on copywriting.
Gyles Lingwood is Principal Lecturer in Advertising & Design at the University of Lincoln. His creative work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards.
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